top of page


Soccer Fans
Image by Ryan
Image by Tyler Nix
Image by James Kirkup
Image by Taylor  Rooney
Image by Mitch Rosen

Fans don't just attend games.

They crave the community, the camaraderie, and that sense of belonging.

Stadiums, arenas, and ballparks become a "spiritual home" - familiar, inviting, effortless.

Removing the friction points and creating "little wows" in the journey

can make every fan feel at home, whether it's their first or 500th game.

Turn every game into a homecoming. We can help.

Strategy Workshops

Through guided activities and structured brainstorming, find the right ideas for your unique challenge. You'll see your business in a whole new light.


30-Day Sprints

Get projects to the finish line!

We'll frame the challenge, establish benchmarks, explore new ideas, and test and ship that MVP in just 30 days.

Custom Projects

There's no set formula for designing a memorable experience.  Together, we'll design an approach that works for you and your team.


I love creating spaces where people can connect and belong. For me, those spaces are often at sporting events.  Some of my earliest memories come from going to Binghamton Mets minor league baseball games.  At age 2, Bullwinkle was the coolest mascot ever!


That “at home” feeling doesn’t just come from supporting the home team. It comes from “Know Before You Go” emails providing details that make game day feel effortless.  It comes from all event staff working together and genuinely making memories for fans.  It comes from picking up on chants and anthems and fellow fans welcoming someone new into the tribe.


I founded Alchemy Experiences because I’m passionate about working with sports organizations to discover touchpoints in the fan journey can spark that sense of belonging. It’s those “little wows” in moments that matter that inspire fans to return again and again.

Brands Katie Has Worked With

Untitled design (13).png
Untitled design (12).png
Hi, I’m Katie! (2).png

201 W. Main Street

Durham, N.C. 27701

(717) 926-2577

  • Twitter
  • LinkedIn

Thanks for submitting!

bottom of page