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When fans step into a stadium, it's not just about taking in a game. It's about finding their place, their people, their home. At Alchemy Experiences, we understand that creating this home requires an intricate dance between fans, staff, and the game itself.


Working more than 700 events in the sports industry, we've been in the trenches. Sometimes, unnoticed friction points in the customer journey can impact the magic of these moments.


Drawing from our decade of experience, we've honed simple processes and solutions to transform your fan experience and make every touchpoint memorable.


Together we'll turn madness into magic and convert those friction points into "little wows", ones that will leave your fans eager to return again and again.

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Hey, I'm Katie, the founder of Alchemy Experiences. I embarked on this journey to help sports organizations craft an atmosphere that makes fans feel like they're not just attending an event, but coming home. That's where community thrives and fans truly belong.


My journey in the sports industry includes roles in marketing, sponsorship, event planning, production, and hospitality. I've also learned from some of the best experience leaders, working for Disney and Starbucks.


Drawing from all these experiences, I'm constantly thinking about the "little wows" that can transform the entire driveway-to-driveway experience.


The right tools and processes play a vital role in creating a seamless, frictionless experience for both staff and fans. Having juggled multiple events in a week, I've faced the challenges of operating in "survive and advance" mode.

Amidst the chaos, I've witnessed the profound impact of making fans feel special - from security officers sharing jokes with the opponent's fans, to event staff cheering, dancing, and high-fiving guests as they enter, and ushers taking photos so no one misses out on a precious memory.


My mission is to guide companies in discovering simple yet impactful ways to connect with their fans on a personal level. When passion meets purpose, every fan becomes part of a homecoming like no other.


Outside of sports, I'm a Disney fanatic, I can't start my day without a cup of coffee (or three), I'm known for throwing random movie quotes into a conversation, and I usually have at least 3 books going at any time.

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I'd love to find ways to help you create magical moments in your organization. 

Book a time below and let's meet over a cup of coffee (or your favorite beverage!). 

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